Course Dashboard

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Navigation Page

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Course Overview (1)

Modules

Module 1: Introduction to Digital Marketing - Module Dashboard

In this module, you will learn about the general foundations of digital marketing. The lectures in this module cover the following topics:

Lectures

• Lecture 1: Digital Marketing Fundamentals (Video and Text)
• Lecture 2: Social Media Marketing Strategies (Video and Text)
• Lecture 3: Search Engine Optimization (Video and Text)
• Lecture 4: Pay-Per-Click Advertising (Video and Text)

Activities

• Activity 1: Social Media Campaign Creation
  • Develop a comprehensive social media campaign for a real business. Identify the target audience and define the marketing funnel stages for each social media platform.
• Activity 2: Google Ads Optimization
  • Analyze and optimize Google Ads campaigns to maximize their effectiveness. Evaluate the performance of different ads and keywords, and make data-driven adjustments to improve results.

Module 2: Services offered by a Social Media Marketing Agency

Lectures

• Lecture 1: Organic Social Media Management (Video and Text)
• Lecture 2: Paid Advertising (Video and Text)
• Lecture 3: Website Building and Optimization (Video and Text)
• Lecture 4: Local SEO (Video and Text)

Activities

Activity 1: Creating Engaging Social Media Content

• Apply your knowledge of organic social media management
• Create engaging content that resonates with your target audience
• Drive meaningful interactions on social media platforms

Activity 2: Designing Effective Paid Advertising Campaigns

• Apply your understanding of paid advertising
• Design and implement effective campaigns
• Target the right audience
• Craft compelling ad copy
• Optimize campaign performance to achieve business objective

Module 3: Niche Selection and Market Research for a Social Media Marketing Agency

In this module, you will learn about niche selection and market research specifically for a social media marketing agency. The lectures in this module cover the following topics:

Lectures

• Lecture 1: Understanding the Importance of Niche Selection (Video and Text)
• Lecture 2: Identifying Target Markets and Audience Segmentation (Video and Text)
• Lecture 3: Conducting Market Research for a Social Media Marketing Agency (Video and Text)
• Lecture 4: Analyzing Competitors and Identifying Unique Selling Points (Video and Text)

Activities

• Activity 1: Create Customer Personas
  • Build customer personas based on data analysis to define your agency's niche and target audience.
• Activity 2: Niche Selection
  • Pick the niche that you want your social media marketing agency to market towards.

Module 4: Building a Personal Brand to Sell Your SMMA Services

In this module, you will learn about niche selection and market research specifically for a social media marketing agency. The lectures in this module cover the following topics:

Lectures

Lecture 1: Building a Website for Your SMMA

• Learn how to create a professional website
• Showcase your SMMA services
• Discover essential design principles

Lecture 2: Creating a Brandbook for Your SMMA

• Develop a strong brand identity
• Define your brand's mission, values, and visual identity
• Establish a consistent tone of voice

Lecture 3: Onboarding Services for SMMA Clients

• Master the art of onboarding clients
• Learn key steps and strategies for effective onboarding
• Ensure a successful working relationship

Lecture 4: Effective Communication Strategies for High School SMMA Owners

• Explore communication strategies for high school SMMA owners
• Effectively communicate with clients
• Manage expectations and build long-lasting relationships

Activities

• Activity 1: Building a website
• Activity 2: Setting up an onboarding process for clients
  • Map out your onboarding process

Module 5: Mastering Social Media Marketing

Lectures

• Lecture 1: Cold Calling
• Lecture 2: Cold emails
• Lecture 3: Putting it all together
• Lecture 4: Templates, templates, templates.

Activities

Activity 1: Building a Cold Calling/Emailing Script

• Develop a structured and persuasive script that effectively communicates the value of your services and engages potential clients.

Activity 2: Creating a Template for an Outreach Strategy

• Define the key elements of your outreach approach, including target audience, messaging, and channels to be used.

Lectures

• Lecture 1: Organic Strategy (continued)
• Lecture 2: Paid Ads + Learning Resources
• Lecture 3: Putting it all together
• Lecture 4: Social Media Analytics and Reporting

Activities

Activity 1: Crafting a social media marketing strategy

• Develop a structured and persuasive script that effectively communicates the value of your services and engages potential clients.

Activity 2: Creating a Template for an Outreach Strategy

• Define the key elements of your outreach approach, including target audience, messaging, and channels to be used.